LYCRA® NEWS & EVENTS

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Collaboration Sock manufacturer Renfro pivots to face mask production

The largest sock maker in the United States is on its way to becoming one of the country’s largest face mask manufacturers as COVID-19 continues to drive demand for personal protective equipment (PPE). Already familiar with the benefits of LYCRA® fiber, Renfro made sure to include it in its new face mask.
LYCRA®
Collaboration

Fashion trend Why the legwear industry turns to the LYCRA Company for the latest looks and tech trends

For the last two decades, brands and retailers seeking a head start on the season’s leading legwear looks have turned to The LYCRA Company for insights and inspiration.
LYCRA®
Fashion trend

Customer spotlight Gildan’s Secret® & Silks® legwear success: collaborative innovation with The LYCRA Company

Gildan® is a leading manufacturer of everyday activewear, underwear, socks, hosiery and more. Two of Gildan’s top legwear brands, Secret® and Silks®, deliver style and comfort to fashion-forward women. We caught up with Claudia Jaroudi, director of merchandising in Canada for the Secret® and Silks® brands, to learn more about these complementary lines and how Gildan partners with The LYCRA Company to stay on the cutting edge of the ever-evolving category.
LYCRA®
Customer spotlight

Event Watch: Apparel made with LYCRA® fiber and technologies hits Colombiatex catwalk

The LYCRA Company kicked off 2020 with a high-profile presence at Colombiatex, the largest textile expo in Latin America.
LYCRA®
Event

Collaboration A Triumph in targeted fit : leading lingerie brand adopts LYCRA® FitSense™ technology for Spring/Summer Series

Triumph is using LYCRA® FitSense™ technology to bring lightweight, targeted support to its SS20 Summer Sheer collection.
LYCRA®
Collaboration

Collaboration LYCRA® dualFX® technology balances stretch and comfort in NEXT maternity denim

Moms-to-be now have a stylish new choice in maternity jeans thanks to LYCRA® dualFX® technology. NEXT recently unveiled the line of super-soft stretch denim in select UK stores and online.
LYCRA®
Collaboration

Event United by Indigo: Arvind and LYCRA® brand unveil Festive 2020 Denim Collection

Arvind and The LYCRA Company recently celebrated the launch of the “United by Indigo” collection of jeans – which fuses the authentic legacy of denim with today’s trends – for India’s 2020 Festive Season.
LYCRA®
Event

Innovation Watch: How LYCRA® EcoMade fiber is made

LYCRA® EcoMade fiber is the company’s first branded spandex made with pre-consumer recycled material. Delivering the same lasting comfort, fit, and freedom of movement as other LYCRA® fiber offerings, this technology reduces waste sent to landfill by putting material back into production.
LYCRA®
Innovation

Campaign Gildan Secret and Silks Influencers

For the past three years, Gildan and The LYCRA Company have collaborated on a co-branded social media campaign to promote Secret® and Silks® hosiery and tights made with an array of LYCRA® brand fibers– including LYCRA® XCEPTIONELLE™ technology and LYCRA® FUSION™  technology– for style, shape and comfort.
LYCRA®
Campaign

Press release The LYCRA Company to exhibit newest LYCRA® brand innovations at ISPO Munich

The LYCRA Company, a global leader in developing innovative solutions for the apparel industry, will showcase the most ground-breaking line up of innovations at ISPO Munich in years. Attendees can learn about new LYCRA® FitSense™ technology, LYCRA® 962L fiber, LYCRA® EcoMade fiber and Planet Agenda, The LYCRA Company’s sustainability platform.
LYCRA®
Press release

Collaboration Marena shifts majority of production to reusable medical masks amid COVID-19 crisis

As the COVID-19 pandemic has gained momentum over the last few weeks, elective surgeries are grinding to a halt as hospitals take measures to free up both beds and clinical staff.
LYCRA®
Collaboration