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Event Watch: Apparel made with LYCRA® fiber and technologies hits Colombiatex catwalk

The LYCRA Company kicked off 2020 with a high-profile presence at Colombiatex, the largest textile expo in Latin America.
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Event

Campaign The LYCRA Company launches new trademark protection campaign

The LYCRA Company launches an advertising campaign alerting the legwear industry in Europe to its Zero Tolerance approach to LYCRA® brand infringement.
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Campaign

Press release The LYCRA Company to exhibit newest LYCRA® brand innovations at ISPO Munich

The LYCRA Company, a global leader in developing innovative solutions for the apparel industry, will showcase the most ground-breaking line up of innovations at ISPO Munich in years. Attendees can learn about new LYCRA® FitSense™ technology, LYCRA® 962L fiber, LYCRA® EcoMade fiber and Planet Agenda, The LYCRA Company’s sustainability platform.
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Press release

Fashion trend Why the legwear industry turns to the LYCRA Company for the latest looks and tech trends

For the last two decades, brands and retailers seeking a head start on the season’s leading legwear looks have turned to The LYCRA Company for insights and inspiration.
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Fashion trend

Collaboration Introducing Maidenform Shapewear powered by LYCRA® FitSense™ technology

Maidenform has joined forces with LYCRA® brand to promote its line of shapewear featuring the targeted, lightweight support of LYCRA® FitSense™ technology.
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Collaboration

Event ISPO Munich attendees to get first look at latest LYCRA® brand innovations

The LYCRA Company is gearing up for a ground-breaking 2020 – a year that will include the launch of new fiber technologies for activewear, sportswear and athleisure apparel. Many of these innovations – including LYCRA® FitSense™ technology, LYCRA® MyFit™ fiber and LYCRA® EcoMade fiber – will take centre stage this month at ISPO Munich.
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Event

Press release The LYCRA Company marks first anniversary as new company

Shares highlights from first year as stand-alone subsidiary of the Ruyi Group
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Press release

Customer spotlight Gildan’s Secret® & Silks® legwear success: collaborative innovation with The LYCRA Company

Gildan® is a leading manufacturer of everyday activewear, underwear, socks, hosiery and more. Two of Gildan’s top legwear brands, Secret® and Silks®, deliver style and comfort to fashion-forward women. We caught up with Claudia Jaroudi, director of merchandising in Canada for the Secret® and Silks® brands, to learn more about these complementary lines and how Gildan partners with The LYCRA Company to stay on the cutting edge of the ever-evolving category.
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Customer spotlight

Press release The LYCRA Company releases legwear trends forecast for Autumn/Winter 2020-2021

The LYCRA Company, an industry leader in developing market-driven innovations for the legwear segment, issued its highly anticipated global trends forecast for Autumn/Winter 2020-2021.
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Press release

Campaign Gildan Secret and Silks Influencers

For the past three years, Gildan and The LYCRA Company have collaborated on a co-branded social media campaign to promote Secret® and Silks® hosiery and tights made with an array of LYCRA® brand fibers– including LYCRA® XCEPTIONELLE™ technology and LYCRA® FUSION™  technology– for style, shape and comfort.
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Campaign

Collaboration Sondico upgrades to LYCRA® fiber for new range of soccer skins

Sondico, Britain’s soccer brand owned by Sports Direct, the U.K.’s leading sports retailer, has upgraded its new range of Base Core Long Sleeve Base Layers to LYCRA® fiber.
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Collaboration

Press release The LYCRA Company announces GRS certifications for it's new LYCRA® EcoMade fiber

The LYCRA Company, a global leader in innovative fiber and technology solutions for the apparel industry, announced its new LYCRA® EcoMade fibers Type 166E and 162E, currently produced in Brazil, have been certified to the GRS (Global Recycled Standard).
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Press release