Serving Up New Uniforms with COOLMAX® EcoMade Fibers

Published on Jul 16, 2024
This article is also available in Chinese, Simplified
The Brazilian Volleyball Confederation (CBV) and its partner, Body Work, a sports brand from Riachuelo recently had a blast celebrating the 40th anniversary of Brazil's first volleyball medal at the 1984 Summer Games. It also served as the perfect stage for Body Work to unveil the stylish new uniforms for the national indoor and beach volleyball teams, designed with the sustainable COOLMAX® EcoMade fiber made from 100% textile waste.

Celerate Brazil’s Rich Volleyball Heritage

On June 27, 2024, Volleyball Day, an exclusive gathering at Christ the Redeemer Statue in Rio, brought together renowned athletes and special guests to witness the unveiling of the new volleyball uniforms. Brazil has earned 24 Summer Games medals—13 in beach volleyball and 11 in indoor volleyball. Four medalists—Bruno Schmidt, Juliana, Tande, and Virna—showcased the new uniforms. The gathering also honored the Brazilian women's team's back-to-back Summer Game victories in 2008 and 2012, as documented in the series "As Bicampeãs".

The new uniforms honor Brazil's rich volleyball heritage, particularly the "Generation of Silver" from the 1984 Summer Games and integrate elements of French fashion in homage to the 2024 Summer Games by incorporating geometric patterns reminiscent of Brazil's flag and the Art Deco movement of 1920s Paris.  

Be in the know, share some fun facts with your friends when you watch the games. Notice the thoughtful consideration that went into the design of these uniforms as they also incorporate 20 lines crossing 24 times, symbolizing 2024. The retro-inspired polo collar and player numbers celebrate the styles of the 1980s and 1990s. 

Made with COOLMAX® EcoMade Fiber

For the first time in history, the Brazilian volleyball national team's t-shirts are empowered by 92% COOLMAX® EcoMade fiber made from 100% textile waste and 8% LYCRA® fiber. Athletes will benefit from a fabric that is not only moisture-wicking but also keeps them dry and cool.

“This project is a very clear example of how we can combine technology, performance and sustainability, not only for professional athletes but also for consumers. With the upcoming 2024 Summer Games in mind, COOLMAX® EcoMade textile waste fiber is the perfect solution for the challenges of intense sports practice in the middle of the European summer, in addition to being a significant window to the world of what The LYCRA Company has always offered: the best and latest in innovation.” - Luiza Amaro, Marketing Manager at The LYCRA® Company

 

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Show Your Support

Riachuelo, a leading fashion retailer in Brazil with over 75 years of history, collaborated with Body Work to create these groundbreaking uniforms. With more than 30 million customers and over 400 stores nationwide, Riachuelo is a key player in the Brazilian fashion industry, known for its innovation and dynamic approach to delivering diverse collections and products.

As Brazil prepares for the 2024 Summer Games, the new uniforms symbolize both a tribute to past achievements and a step forward in sportswear technology. The collaboration between CBV, Body Work, and The LYCRA Company helps the Brazilian volleyball teams look good while helping them perform at their best in their new high-performance apparel

Show support for your team, you can browse the collection available in sizes XS to XL for women and S to XL for men online at www.riachuelo.com.br

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