April 16-17th
Step into the next era of denim on the LYCRA Company's stand at Kingpins Amsterdam in April, at the SugarFactory in The Netherlands. Our denim and sustainability teams have been working diligently on evolving and co-creating denim solutions that align with today's eco-conscious mindset. Immerse yourself in the corn-to-denim LYCRA® EcoMade fiber virtual reality experience and discover our LYCRA FitSense® print technology. Schedule a time to meet with our denim industry experts at our stand - Blue Area 11. We're all in. Are you?
VISIT OUR TEAM AT KINGPINS
CREATE COMFORTABLE DENIM COLLECTIONS FOR ALL BODY TYPES
Create denim apparel for all body types and shapes, providing the perfect balance of style while offering consumers a flattering shaping experience amplified with maximum long-lasting comfort and performance benefits.
BRAND ADOPTIONS
MILL COLLABORATIONS
RISING STARS
For the fourth year in a row, the LYCRA® brand has partnered with the House of Denim Foundation and students from the Jean School to present Stretch Yourself #4: Denim of the Future, Designed by Gen Z. This exhibition showcases cutting-edge denim creations by emerging student designers, each incorporating innovative fabrics enhanced by technologies from The LYCRA Company, such as COOLMAX® EcoMade fiber.
Check out the video below to watch last years students modeling their denim fashion designs.
CONTACT
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The LYCRA Company
Izaskun Hernanz
Communications manager - EMEA