Consumer benefits
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Helps keep the wearer cool, dry and comfortable during any activity
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Works in almost any garment type from socks to denim and tees
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Enjoy a sustainable product containing fibers made with 100% recycled resources
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Experience performance benefits that last the lifespan of a garment
Brands & retailer benefits
- Offer sustainable clothes made from 100% recycled textiles or PET bottles
- Reduces CO2 emissions by 25% vs. virgin counterparts (applicable to our 100% textile waste offering) - Compared with the conventional polyester production with non-renewable resources, this technology reduces the impact on the environment, Intertek, 2017, Product Environmental Footprint Comparison Report for Recycled Polyester Chips and Virgin Chips, Semi-dull
- Increase your value proposition with sustainable performance
- Build brand loyalty with the permanent cooling performance
- Leverage our strong global brand recognition to attract consumers who value our quality cooling solutions
- Suitable for a broad range of garment types that meet consumer needs
- Choosing fibers made from textile waste helps those with a circular economy goal work towards achieving it
- Order free COOLMAX® brand hangtags to drive sell-through
Benefits
Mill benefits
- Differentiate your offerings with the latest sustainable innovation
- Delivers equivalent performance as fibers made with virgin polymers
- Ensure consistent high performance with fabric certification
- Choose from a wide range of available products and fiber types
- Offers excellent whiteness, vibrant colors and good tenacity
- Select COOLMAX® CORE technology for a virgin fiber equivalent when a non-EcoMade version is desired
Benefits
Eligible garment categories
- Activewear
- Bedding
- Denim
- Outerwear
- Ready-to-wear
- Seamless
- Socks
- Underwear
- Workwear
Categories
Boost your brand power
The COOLMAX® brand is in the top three of the most recognized cooling technology brands among consumers worldwide (Walnut Unlimited, 2019). Harness our high levels of consumer brand awareness and help drive purchase interest by promoting your use of COOLMAX® EcoMade technology .
Mills: Have your fabrics tested and certified, which gives your customers the ability to order COOLMAX® brand hangtags through the LYCRA ONE™ portal. Remember, the more garments retailers sell, the more fabric you sell, so encourage your customers to use hangtags in stores.
Brands: You can order free printed or virtual COOLMAX® brand swing tags quickly and easily on LYCRA ONE™. These tags explain each technology’s added value and performance benefits to drive garment sales. Or if you prefer, you can complete our Trademark Licensing Agreement to print your own co-branded hang tags and POS materials with pre-approved claims.
No other fiber manufacturer provides this level of marketing support to its customers. Be sure to take advantage of this amazing value-added service!
Hang tags
How COOLMAX® EcoMade technology is made from 100% recycled textile waste
How COOLMAX® EcoMade technology is made from recycled PET
Revealing consumer insights
COOLMAX® brand is in the top three of the most recognized cooling technology brands among consumers worldwide who associate it with the key activewear need of cooling. High global consumer brand awareness is just one of the benefits of choosing COOLMAX® technology: Consumers around the globe value the COOLMAX brand.
- 7 out of 10 respondents are likely to purchase garments with COOLMAX® technology
- 6 out of 10 are more likely to purchase garment with COOLMAX® technology over generic
- 8 out of 10 are willing to pay a premium for sustainable garments made with COOLMAX® EcoMade technology
Walnut Unlimited, 2019
Insights
COOLMAX® technology certified products